Video Project Brief
What is the beginning, middle and end? What progresses or changes?
What makes this story unique and/or familiar? What context is important to share?
Who will be featured and what is their storytelling role?
Who would you like to watch this? In a theater? On Instagram? What impression do you hope to make? What, if anything, do you want them to do after watching?
Earnest and reflective? Quirky and a bit self-deprecating? Authentically excited? What voice and tone will lead?
What can we visualize? How will we show this story?
Share references including videos, films, photography and design. And/or describe visual styles that inspire you
Where will this be filmed? What permits or other permissions might we need to consider?
This helps inform the right creative approach and production scale
Select all formats you'll need
Trailer/Teaser(s)
Reels/Social Snippets
Vertical Versions
Still photography
BTS content
Raw footage
desktop only
Project Brief
Project Name
Story & Narrative
Creative Direction
Production Details